In 2013, Netflix revived a beloved cult classic TV series, winner of multiple Emmys. Our challenge was to announce the show's return, educate viewers about streaming, and highlight that Netflix was its new home – with the original cast intact.

The campaign's success was undeniable. By precisely timing marketing tactics to coincide with press cycles, we saturated media coverage. The result? A CNN anchor famously declared on air, "We get it already Netflix, Arrested Development is returning!" This perfectly captured the campaign's impact: generating excitement and securing the show's place in the cultural conversation.