As Account Supervisor on the Volkswagen account, I played a pivotal role in leading new product launch marketing efforts from concept to delivery across multiple channels, including digital, TV, OOH, print, and experiential stunts. My responsibilities included:
Crafting strategic briefs to guide marketing initiatives
Developing and executing innovative marketing campaigns to drive brand engagement and sales
Collaborating with cross-functional teams to bring creative ideas to life
Overseeing campaign launches and ensuring successful implementation
Key Accomplishments:
Presented marketing strategies and campaign results to C-suite level executives, including the CMO and General Manager
Built and maintained strong relationships with senior clients
Developed and managed multi-million dollar marketing budgets, ensuring effective allocation of resources and ROI