Jack Ryan, based on Tom Clancy's iconic character.  The challenge was to introduce this well-known hero to a new generation of viewers and establish Prime Video as a major player in the premium streaming landscape, crowded with competitors like Netflix and Hulu. My task was to craft a multifaceted global campaign that would generate excitement, establish the series' quality, and clearly distinguish Prime Video as its home.

The result?  We launched the largest marketing campaign in television history, with a $100 million global spend. Jack Ryan became the most-watched show ever on Prime Video and, crucially, drove an unprecedented surge in new subscriptions to the platform.