In 2016, Amazon made a bold move to take its flagship Prime subscription service global. The launch vehicle?  "The Grand Tour," a high-octane automotive series featuring the iconic trio formerly of "Top Gear." While Amazon Prime had been a cornerstone of its US business for years, its international presence was limited.  The challenge was immense: use this show to introduce Prime to a worldwide audience, driving sign-ups and transforming Amazon's global reach.  My role was to develop a campaign that would leverage the show's immense fanbase and establish Prime (and Prime Video) as the ultimate online subscription service.

The results were unprecedented.  "The Grand Tour" shattered Amazon's viewership records, fueled massive Prime subscriber growth, and became the most successful season finale in the company's history.  The show's global impact accelerated Amazon Prime's evolution into a worldwide phenomenon, changing how people shop and consume entertainment.